Flying Solo

Working alone, as I do, presents challenges to be overcome (or at least managed.) Generally speaking, I know what I need to do. I make stuff, I sell stuff, I keep track of what I make and sell. But anyone who has ever read anything about getting things done knows that it isn’t quite that easy.

You set goals — “make” 5 scarves this week. You set interim tasks to reach that goal — wind 5 warps, weave 5 scarves, twist fringe on 5 scarves, take pictures of said scarves, sew in labels, add tags, upload to online store and stash away into finished inventory.

Easy as pie. I could do it in my sleep. And that general process of detailing steps? I know that process. I used it when I was a computer programmer. You don’t just start at the beginning and write until it is done, there are subprocesses and segments that make up the whole. And I took enough project management classes to have that method fairly well ingrained.

But you know what? Sitting here in the studio, trying to figure out and do everything I should be doing, even after a few years, is still a challenge for me. Make stuff? No problem. Something like marketing? Whoa, now what do I do? It’s big, scary and not well-defined in my head.

Fortunately, I have some resources to help me through all this. I stumbled on this great podcast called Explore Your Enthusiasm which led me to Tara Swiger’s website. Her focus is on helping crafters like me build the business they want to have. Her weekly podcasts and other lessons and activities have given me lots to think about. Right now I’m participating in her #monthofbizlove challenge, 30 days of tiny actions to build the business you love. You may have seen some of my responses in my Instagram feed.

I have you, my readers and customers. Your comments and my blog stats prove that I’m not just talking to myself and believe me that helps me show up consistently.  You buy from me and that’s incentive to keep going and figure out the hard stuff.

And now I have a “we’re both running a small business” buddy. My friend Sarah lives a couple towns away from me. She’s the owner of Vermont Natural Sheepskins and like me she works solo. We’re facing some similar challenges in our respective businesses and it has been great to be able to brainstorm with her, share ideas, and help each other think through problems and solutions.

So now, if you need a fabulous scarf, check out what’s available from Heron Pond Designs. And if you’ve always wanted a sheepskin go visit Sarah’s shop. They’re lovely, so soft and cozy. I have two already!

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Author: Jennifer Kortfelt

Owner, Heron Pond Designs, a fiber and textile exploration.

2 thoughts on “Flying Solo”

  1. This is interesting–and gives me some insight to the challenges you face. The “work” I do, and my on-line shop, are done more for fun and a sense of purpose than to support myself. I give you a ton of credit for being focused and motivated enough to make this work!

    Like

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