The eternal struggle

What I want to do today vs. what I should do today…

The luxury of being your own boss comes with a need for responsibility. Sure, I can take a day off whenever I want to. Or always prioritize the fun projects. But since I don’t have any employees, it only gets done if I do it. And my overarching business goal is not just to have fun.

I’ve just gone through a business assessment process with a fellow business owner. We reviewed our 2016 goals and set plans in place for 2017. We each have a good idea of what the first quarter looks like and we are creating the action item lists that will get us to our goals. For instance, it’s all very well to say I want to increase sales by 10% over last year. But I’m not going to get very far with that if I don’t work on my marketing consistently. Much as I like to pretend otherwise, serendipity is not my marketing tool.

Which brings me to today, and a little bit of self-back-patting, for putting aside the sweater I’m knitting for a client (the fun project) and setting up for a photo shoot (the responsible task.) The sun was out this morning and it was a perfect opportunity to take pictures without setting up all the supplementary lighting.

At the end of it, I’ve come away with fodder for this blog post, additional photos for an Etsy shop listing, some future instagram photos and most of my February newsletter (subscribe here.) And I’ve banked some time against my marketing goals, which in turn lessens my guilt when I next sit down to knit.

 

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Author: Jennifer Kortfelt

Owner, Heron Pond Designs, a fiber and textile exploration.

2 thoughts on “The eternal struggle”

  1. It always impresses me, how sensible you are about treating your business as just that. It also makes me a little glad that I can do my weaving, etc., without worrying about making a living from it. Even my part-time attitude toward Etsy takes discipline and, yes, I view every sunny day as a call to photography!

    Liked by 1 person

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