Be yourself (or, “Should” is a bad word)

It is January (or it was, as you’ll see at the end.) Time of resolutions and reviews. My social media feeds are full of lists and picture grids. 9 things. Resolutions. Best of 2018. Hopes for 2019.

As a business owner with just one employee, me, I have consulted many resources over the last 8 years to help me shape and build my business. There are tons of podcasts, blogs and books. Lots of suggestions. Lots of things I could be doing to build my business. And lots of “should”. You should be on Instagram. You should have a newsletter. You should post every day. You should do this show or that.

The social media pressure is enormous. Where do I post? How often? What if I don’t post as often as that other business person? Am I doing it wrong? Do I do a top 9 post? What is a top 9 post? Huh. Turns out there’s an app for doing a top 9 for instagram post. Who knew?

And the business stress can be enormous too, if you let it. Grow your business! Double your sales! Reach more people. Get 10k followers. Never mind FOMO (Fear of Missing Out), I’m feeling PtP (Pressure to Perform).

As I mentioned in my last post. I’m taking stock. Circling back to some of my earlier reading about how to define my business and set my goals. There was advice I understood in principle. Define your product. Understand your customers. Be where the customers are. I knew what they were saying and I made a good first attempt at trying to define those things for my new business.

I’ve come to realize that I can only begin to answer the question of what I want my business to be as I look back on the past 8 years and assess what I’ve been doing. “What isn’t working for me?” is as important as understanding my successes. While I appreciate all the business experience that may sit behind a list of things I should do to grow my business, that’s only good advice for me if I can be comfortable, confident and real while doing those things.

My social media presence needs to be about me and what I bring to my business. It won’t be successful, or even sustainable if I’m trying to copy what someone else is doing.

February note: I started writing this early in January and set it aside because I hadn’t figured out my conclusion. Still haven’t really, but all that I wrote is still valid so you’ll get it as-is.

Author: Jennifer Kortfelt

Owner, Heron Pond Designs, a fiber and textile exploration.

One thought on “Be yourself (or, “Should” is a bad word)”

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