The eternal struggle

What I want to do today vs. what I should do today…

The luxury of being your own boss comes with a need for responsibility. Sure, I can take a day off whenever I want to. Or always prioritize the fun projects. But since I don’t have any employees, it only gets done if I do it. And my overarching business goal is not just to have fun.

I’ve just gone through a business assessment process with a fellow business owner. We reviewed our 2016 goals and set plans in place for 2017. We each have a good idea of what the first quarter looks like and we are creating the action item lists that will get us to our goals. For instance, it’s all very well to say I want to increase sales by 10% over last year. But I’m not going to get very far with that if I don’t work on my marketing consistently. Much as I like to pretend otherwise, serendipity is not my marketing tool.

Which brings me to today, and a little bit of self-back-patting, for putting aside the sweater I’m knitting for a client (the fun project) and setting up for a photo shoot (the responsible task.) The sun was out this morning and it was a perfect opportunity to take pictures without setting up all the supplementary lighting.

At the end of it, I’ve come away with fodder for this blog post, additional photos for an Etsy shop listing, some future instagram photos and most of my February newsletter (subscribe here.) And I’ve banked some time against my marketing goals, which in turn lessens my guilt when I next sit down to knit.

 

Getting back to normal

Does January feel like a let-down to you after the holiday flurry? For me it is a chance to breathe again. The busy show season is over and now I just have a few well-spaced winter farmers markets to attend. I’ve got a reasonable inventory of scarves, so I really only need to produce socks right now.

There are very few deadlines this time of year, so work here in the studio feels less like a mad juggling routine. It’s a time to clean out the corners and find the projects I deferred during the last quarter of 2016.

I’ll do my end of year inventory, counting cones and balls of yarn.

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Barely started, I’m on page 1 of 10

As I’m working through these counting and tidying processes it is an opportunity to let my mind wander a bit through the landscape of my business. What is working? What is frustrating me? What do I want to be different this year? And, inevitably, am I ever going to use some of the yarn that’s been sitting idle on the shelf?

During the rest of this week I’ll be doing 2017 planning. Running the sales and expense reports for 2016, pulling together social media stats, and digging up the Q4 goals are the start of the process. I’ve already started making notes about directions for this year. Having the numbers in the mix will help me figure out what is practical in my goal-setting. A meeting with my business buddy (we each are self-employed, running our own companies) will add a good reality check. Not only will she tell me if I seem to be taking on too much, but she’ll give me a nudge if she thinks I’m ignoring or shying away from a key area.

I usually have to force myself to work on this kind of planning. It doesn’t feel so much like “doing”, as weaving and knitting do. But I’m waiting for these swatches to dry.

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They’re for my next sweater commission, and as impatient as I am to start, I’ll be really, REALLY upset if I have to rip it out because it is the wrong size.

So, as the swatches dry, I’ll fire up QuickBooks and see what I can learn.

Happy New Year!

Welcome to my Etsy Shop

What do you do on a Thanksgiving morning while waiting for the turkey to roast? In my case, open an Etsy shop.

This was a move I’d been contemplating and researching, but had thought to defer it until early next year when life was a bit slower. The Square store had worked adequately as a storefront to which I could point customers, but didn’t have any marketing reach outside of what I could do myself. I have no illusions that being on Etsy will suddenly result in tons of orders. I think those magical discovery days are over given the vast number of sellers there. But getting my work in front of browsing shoppers and into the Etsy search results surely wouldn’t hurt.

But I had some time to kill so, armed with my trust iPad, I set out to see how much I could accomplish. The configuration went swimmingly. Nobody owned my store name yet so I snapped it up and set up the bits and pieces: description, location, bank account (for the sales revenue deposits) and most important: scarves!. By the time the turkey was ready I had a store with two listings.

I spent the next few days taking pictures, adding stock, and getting the store ready for a soft launch. The final step was to point heronponddesigns.com/shop to Etsy and start marketing. I’ve had a good response to my instagram feed and my shop already has some likes and favorite items.

So, pour a cup of your favorite hot beverage, get cozy on the couch and come browse the store for socks and scarves at heronponddesigns.etsy.com. I still do custom orders, so if you don’t see what you want, don’t hesitate to ask.

Silence

I have a love/hate relationship with winter. Love the beauty, hate the driving. Love the crisp, fresh air, hate being cold. Love the warm sweaters and cozy hats and scarves though.

This morning I woke up to gentle snowfall. As I sit on the couch with a cup of coffee and my knitting, I revel in the quiet. Something lovely is happening outside my window and it is completely silent. I love how snow does that. The way it drifts down almost stealthily. 

If it rains in the night you hear the patter, or thunder, of raindrops on the roof. Snow is sneaky. Unless it’s a blizzard, it just sort of creeps in while you slumber and magically transforms the landscape.

Although I sometimes bemoan the blurry line between work and leisure that comes from working at home, snowy days make me grateful that I have a very short commute and a relaxed dress code.

I may stream some Netflix later, but for now I’m watching this woodpecker enjoy the finches’ feeder. I think it is a Downy and it isn’t shy. I guess the seeds are more important than worrying about the camera inside the house.

It’s nearly show time!

Very busy in Heron Pond Designs land this week.  Craft Vermont opens Friday morning at 10 am at the Sheraton Hotel and Conference Center in Burlington, VT and continues through 5 pm on Sunday.

It is my first time attending as a vendor and I’ve been weaving like mad to get ready for the show. The end of last week was a marathon of fringe twisting and sewing labels into scarves.

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Pile of labeled scarves ready to be pressed and tagged

Tags were produced.

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Next up: repacking the equipment bins for an indoor show and crossing off a few final tasks on the to-do list.

I think I’m ready! And I’m excited!! I love talking about weaving, and how I design my scarves, so I’m looking forward to seeing old friends and meeting new ones.

If you can’t get to the show, you can always email me to place an order.

See you in Burlington!

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Quick hello

It’s been a little quiet here on the blog. It’s a chilly fall day here in Vermont. The wind is howling and there are some snow flurries blowing about. It’s a good day to be inside playing with wool. I’m weaving wool scarves as I get ready for Craft Vermont in just a few weeks.

Wool lace scarf on the loom

I’ve also been working on my monthly newsletter where I’m talking more about lace weaves. Subscribe now and see how this scarf is transformed when it comes off the loom.

Now back to the loom. I need to finish weaving so I can shoot the “after” pictures.

Avoiding burnout

Scarf production has been in full swing for a few weeks now. I’m weaving for a new show (for me), Craft Vermont, which is the weekend before Thanksgiving. I have just a few patterns that I weave regularly, one being this huck.

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Huck in hand-dyed alpaca silk

I switch up the materials between alpaca silk and tencel. I shift from variegated (as above) to solids with funky accents.

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Orchid tencel with fringed accent yarn

But underneath it all, it’s the exact same weaving pattern. I have the counts memorized. I know how many threads to wind for the warp. I can practically thread the heddles in my sleep. And my feet know how to treadle the pattern repeat.

And suddenly I was bored. No color or texture change was enough. I avoided eye contact with the loom. It holds a warp for 3 scarves in the huck pattern. I wasn’t going to throw away the materials, so I started bargaining with myself.

Just weave those three scarves. They’ll go quickly and then you can do something else. I’ve got two of the three done and it is true that the third will go quickly. Meantime I’ve gotten out the Merino/Tencel yarns and I’m planning the next scarves.

The yarn is soft and yummy with a slight sheen from the tencel. I’ll use it to weave some heftier warm scarves using a Pebble Twill pattern that I really like. Here’s an in-progress shot of one I did a while ago.

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Lilac on black pebble twill Merino Tencel scarf

I still work towards my inventory building goal, but I get a change of scenery in the process. I’m looking forward to watching the subtle patterns emerge.


Mark your calendar to visit Craft Vermont at the Sheraton Burlington, VT November 18-20. Or shop online where the store is always open.