Taking stock

Towards the end of last year, as a very busy fall show and sales season was winding down, I casually mentioned to a few friends that I was tired and wanted to “take January off”, the subtext being, to relax and recharge. When pressed by these friends as to my intentions and specifics I started listing some of the things I would/wouldn’t do.

I wasn’t going to “work.” I wasn’t going to accept commissions, unless they were really interesting. I was going to tidy up my studio, sorting files that had become disorganized, and dealing with the scattered “to be filed” piles. As the conversations progressed, my friends gently pointed out that I didn’t really seem to be resting. Resetting my studio was still work (it’s where I work after all), and I was listing a pretty extensive set of things to do when I said I didn’t want to do much.

While a part of me was willing to admit that they were absolutely correct, I was also kind of irritated that they weren’t more supportive of my plan once I’d defined for them what I meant by the very vague “not working”.

A chance conversation with my cousin about her plans to start a business gave me a good deal to think about. As another solo-preneur she and I have similar business practices problems to solve and I offered myself as a resource. In the days following our chat one question came to mind that I’d forgotten to ask her, which was how much time was she planning to put into her business? Full-time? Or something less than that?

And then I had to laugh at myself. Because over the last few years as I’ve been building my business each of my friends has patiently listened to me talk about how it is going. These conversations were often a bit angst-ridden on my part as I would relate that I was tired, or not getting to the things that I needed to, feeling guilty about personal stuff that took time and meant I wasn’t working “enough” or wondering if I was “doing it right”, should I be doing X, Y or Z that other business people were doing?

Gently, but pointedly (they’re really good friends), each have asked me the same questions: How much time do you want to spend on your business? How many hours a week do you want to work? Invariably I’d squirm a bit and give one of these answers: “I still need to figure that out”, “That’s a really good question”, or “All of them?”

So, here it is mid-January. My vague “take the month off” plan has been refined somewhat. I’ve done a bit of studio infrastructure work; taking end of year inventory, restructuring my filing system. I’ve accepted a knitting commission, because I wanted to rather than from a compulsion to keep earning. But most of all I’m trying to give myself space. To think, to rest, to stop feeling guilty about taking time to think and rest.

I haven’t answered the How much time? question yet, but I’m starting to get a sense of it and that’s good for right now.

Summer camp with a detour

I sat down this morning to write about my new toy. I purchased a Schacht Zoom Loom to play with.

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I’ve got tons of yarn leftover from socks and thought it would be fun to use it with this loom.

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Getting the hang of it

I’ve got a little corner in my new studio with a view of the pond and the trees that surround it. I’ve been spending a bit of time there the last few mornings, weaving squares and listening to the birds call. I feel a bit like a kid at summer camp. Doing crafts and making something that may or may not be useful when I get it home.

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A finished square ready to pop off the loom

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Fun with color in a 4″ square 

I have no expectations of these squares. No project in mind that they’ll become. I’m just playing. Spending a little quiet time in the morning before I get started with my day.


I took all my photos before sitting down to write, launched my photo browser and nothing was there! 30 or more minutes later I’d checked settings on phone and laptop, consulted tech support forums and stomped around the kitchen muttering under my breath. [Note to self, the latter doesn’t really fix any problems.] Still, no photos.

So on the advice of my expert technical consultant I restarted the computer. A few minutes later the new photos (and a whole lot more I didn’t realize were missing) started trickling in. My blog post is saved. My sanity is saved. I can stop being mad at my devices. I love technology, except when I don’t. It’s pretty amazing what we can do with these powerful computers we carry around in our back pockets. And when it doesn’t work right I just feel helpless and dependent.

Now it is time to put the computer aside and do some work. I’m weaving scarves. On a loom made of wood and metal. Moving parts that I understand how to use and to fix when they get cranky. No computer assist, no wires. Just feet on the treadles, hands on the beater and my imagination to dream up something to make.

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Tencel scarf in luxurious shades of rust, yellow and maroon

When I’m not stomping around the house muttering at technology I make lovely scarves and socks. I play with color and let my imagination run wild. Looking for something low-tech to brighten your day? Check out my Etsy shop and see what speaks to you.

 

The eternal struggle

What I want to do today vs. what I should do today…

The luxury of being your own boss comes with a need for responsibility. Sure, I can take a day off whenever I want to. Or always prioritize the fun projects. But since I don’t have any employees, it only gets done if I do it. And my overarching business goal is not just to have fun.

I’ve just gone through a business assessment process with a fellow business owner. We reviewed our 2016 goals and set plans in place for 2017. We each have a good idea of what the first quarter looks like and we are creating the action item lists that will get us to our goals. For instance, it’s all very well to say I want to increase sales by 10% over last year. But I’m not going to get very far with that if I don’t work on my marketing consistently. Much as I like to pretend otherwise, serendipity is not my marketing tool.

Which brings me to today, and a little bit of self-back-patting, for putting aside the sweater I’m knitting for a client (the fun project) and setting up for a photo shoot (the responsible task.) The sun was out this morning and it was a perfect opportunity to take pictures without setting up all the supplementary lighting.

At the end of it, I’ve come away with fodder for this blog post, additional photos for an Etsy shop listing, some future instagram photos and most of my February newsletter (subscribe here.) And I’ve banked some time against my marketing goals, which in turn lessens my guilt when I next sit down to knit.

 

Getting back to normal

Does January feel like a let-down to you after the holiday flurry? For me it is a chance to breathe again. The busy show season is over and now I just have a few well-spaced winter farmers markets to attend. I’ve got a reasonable inventory of scarves, so I really only need to produce socks right now.

There are very few deadlines this time of year, so work here in the studio feels less like a mad juggling routine. It’s a time to clean out the corners and find the projects I deferred during the last quarter of 2016.

I’ll do my end of year inventory, counting cones and balls of yarn.

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Barely started, I’m on page 1 of 10

As I’m working through these counting and tidying processes it is an opportunity to let my mind wander a bit through the landscape of my business. What is working? What is frustrating me? What do I want to be different this year? And, inevitably, am I ever going to use some of the yarn that’s been sitting idle on the shelf?

During the rest of this week I’ll be doing 2017 planning. Running the sales and expense reports for 2016, pulling together social media stats, and digging up the Q4 goals are the start of the process. I’ve already started making notes about directions for this year. Having the numbers in the mix will help me figure out what is practical in my goal-setting. A meeting with my business buddy (we each are self-employed, running our own companies) will add a good reality check. Not only will she tell me if I seem to be taking on too much, but she’ll give me a nudge if she thinks I’m ignoring or shying away from a key area.

I usually have to force myself to work on this kind of planning. It doesn’t feel so much like “doing”, as weaving and knitting do. But I’m waiting for these swatches to dry.

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They’re for my next sweater commission, and as impatient as I am to start, I’ll be really, REALLY upset if I have to rip it out because it is the wrong size.

So, as the swatches dry, I’ll fire up QuickBooks and see what I can learn.

Happy New Year!

Welcome to my Etsy Shop

What do you do on a Thanksgiving morning while waiting for the turkey to roast? In my case, open an Etsy shop.

This was a move I’d been contemplating and researching, but had thought to defer it until early next year when life was a bit slower. The Square store had worked adequately as a storefront to which I could point customers, but didn’t have any marketing reach outside of what I could do myself. I have no illusions that being on Etsy will suddenly result in tons of orders. I think those magical discovery days are over given the vast number of sellers there. But getting my work in front of browsing shoppers and into the Etsy search results surely wouldn’t hurt.

But I had some time to kill so, armed with my trust iPad, I set out to see how much I could accomplish. The configuration went swimmingly. Nobody owned my store name yet so I snapped it up and set up the bits and pieces: description, location, bank account (for the sales revenue deposits) and most important: scarves!. By the time the turkey was ready I had a store with two listings.

I spent the next few days taking pictures, adding stock, and getting the store ready for a soft launch. The final step was to point heronponddesigns.com/shop to Etsy and start marketing. I’ve had a good response to my instagram feed and my shop already has some likes and favorite items.

So, pour a cup of your favorite hot beverage, get cozy on the couch and come browse the store for socks and scarves at heronponddesigns.etsy.com. I still do custom orders, so if you don’t see what you want, don’t hesitate to ask.

Avoiding burnout

Scarf production has been in full swing for a few weeks now. I’m weaving for a new show (for me), Craft Vermont, which is the weekend before Thanksgiving. I have just a few patterns that I weave regularly, one being this huck.

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Huck in hand-dyed alpaca silk

I switch up the materials between alpaca silk and tencel. I shift from variegated (as above) to solids with funky accents.

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Orchid tencel with fringed accent yarn

But underneath it all, it’s the exact same weaving pattern. I have the counts memorized. I know how many threads to wind for the warp. I can practically thread the heddles in my sleep. And my feet know how to treadle the pattern repeat.

And suddenly I was bored. No color or texture change was enough. I avoided eye contact with the loom. It holds a warp for 3 scarves in the huck pattern. I wasn’t going to throw away the materials, so I started bargaining with myself.

Just weave those three scarves. They’ll go quickly and then you can do something else. I’ve got two of the three done and it is true that the third will go quickly. Meantime I’ve gotten out the Merino/Tencel yarns and I’m planning the next scarves.

The yarn is soft and yummy with a slight sheen from the tencel. I’ll use it to weave some heftier warm scarves using a Pebble Twill pattern that I really like. Here’s an in-progress shot of one I did a while ago.

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Lilac on black pebble twill Merino Tencel scarf

I still work towards my inventory building goal, but I get a change of scenery in the process. I’m looking forward to watching the subtle patterns emerge.


Mark your calendar to visit Craft Vermont at the Sheraton Burlington, VT November 18-20. Or shop online where the store is always open.

Studio art

Although I claim to dislike clutter I noticed that I have quite a few adornments hanging about in the studio. If I worked in an office they would be cubicle art or desk tchotchkes (and thank goodness for typing hints on that one!)

It’s Labor Day and I’m busy setting up the loom for a workshop this week so I thought I’d just share some pictures.

Knit animal finger puppets

Beaded mermaid

Sheep head “trophy” (no animal was harmed)

Knit bag brought from South America by my mother’s aunt

Chullo hat also from the aunt

Giraffe and lion guard the knitting stash

Knit zebra