Welcome to my Etsy Shop

What do you do on a Thanksgiving morning while waiting for the turkey to roast? In my case, open an Etsy shop.

This was a move I’d been contemplating and researching, but had thought to defer it until early next year when life was a bit slower. The Square store had worked adequately as a storefront to which I could point customers, but didn’t have any marketing reach outside of what I could do myself. I have no illusions that being on Etsy will suddenly result in tons of orders. I think those magical discovery days are over given the vast number of sellers there. But getting my work in front of browsing shoppers and into the Etsy search results surely wouldn’t hurt.

But I had some time to kill so, armed with my trust iPad, I set out to see how much I could accomplish. The configuration went swimmingly. Nobody owned my store name yet so I snapped it up and set up the bits and pieces: description, location, bank account (for the sales revenue deposits) and most important: scarves!. By the time the turkey was ready I had a store with two listings.

I spent the next few days taking pictures, adding stock, and getting the store ready for a soft launch. The final step was to point heronponddesigns.com/shop to Etsy and start marketing. I’ve had a good response to my instagram feed and my shop already has some likes and favorite items.

So, pour a cup of your favorite hot beverage, get cozy on the couch and come browse the store for socks and scarves at heronponddesigns.etsy.com. I still do custom orders, so if you don’t see what you want, don’t hesitate to ask.

It’s nearly show time!

Very busy in Heron Pond Designs land this week.  Craft Vermont opens Friday morning at 10 am at the Sheraton Hotel and Conference Center in Burlington, VT and continues through 5 pm on Sunday.

It is my first time attending as a vendor and I’ve been weaving like mad to get ready for the show. The end of last week was a marathon of fringe twisting and sewing labels into scarves.

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Pile of labeled scarves ready to be pressed and tagged

Tags were produced.

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Next up: repacking the equipment bins for an indoor show and crossing off a few final tasks on the to-do list.

I think I’m ready! And I’m excited!! I love talking about weaving, and how I design my scarves, so I’m looking forward to seeing old friends and meeting new ones.

If you can’t get to the show, you can always email me to place an order.

See you in Burlington!

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Avoiding burnout

Scarf production has been in full swing for a few weeks now. I’m weaving for a new show (for me), Craft Vermont, which is the weekend before Thanksgiving. I have just a few patterns that I weave regularly, one being this huck.

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Huck in hand-dyed alpaca silk

I switch up the materials between alpaca silk and tencel. I shift from variegated (as above) to solids with funky accents.

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Orchid tencel with fringed accent yarn

But underneath it all, it’s the exact same weaving pattern. I have the counts memorized. I know how many threads to wind for the warp. I can practically thread the heddles in my sleep. And my feet know how to treadle the pattern repeat.

And suddenly I was bored. No color or texture change was enough. I avoided eye contact with the loom. It holds a warp for 3 scarves in the huck pattern. I wasn’t going to throw away the materials, so I started bargaining with myself.

Just weave those three scarves. They’ll go quickly and then you can do something else. I’ve got two of the three done and it is true that the third will go quickly. Meantime I’ve gotten out the Merino/Tencel yarns and I’m planning the next scarves.

The yarn is soft and yummy with a slight sheen from the tencel. I’ll use it to weave some heftier warm scarves using a Pebble Twill pattern that I really like. Here’s an in-progress shot of one I did a while ago.

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Lilac on black pebble twill Merino Tencel scarf

I still work towards my inventory building goal, but I get a change of scenery in the process. I’m looking forward to watching the subtle patterns emerge.


Mark your calendar to visit Craft Vermont at the Sheraton Burlington, VT November 18-20. Or shop online where the store is always open.

Not quite a pop-up storefront

Ok, so I don’t exactly have one of those cool pop-up stores, but I have branched out past my living room.  Some of my woven scarves and shawls are for sale at Long River Studios in Lyme, NH.

I’ve also become a Square Directory merchant.  You can find my knitting and weaving in my virtual storefront.   This is pretty new for me so if you see something wacky, let me know please.